If the brand goes quiet
A review window is agreed when the deal is created. If it passes without a response, the deal follows the dispute rules rather than leaving the athlete waiting.
What the athlete gets
A profile built for video, a feed to post to, campaigns to apply for, and a wallet that shows exactly what has been paid and what is still held.
Video profileCampaign matching
In-app messagingEarnings wallet
Contract historyPrivacy controls
1
Create the profile
Name, city, sports, position, team, class year and a short bio. Add one or more sports — each keeps its own stats.
2
Verify school and roster
The school confirms you play. That badge is what makes a brand comfortable sending an offer to someone they have never met.
3
Connect your audience
Instagram, TikTok and YouTube. Brands see real engagement rather than follower counts alone, and you stay in control of what is shown.
4
Post and apply
Upload highlights, training clips and game-day reels, then apply to campaigns that match your sport and state.
5
Deliver and get paid
Submit the content, the brand approves it, and the payout lands in your wallet minus the 10% platform fee.
What the brand gets
A web portal to find athletes, run campaigns, approve content and keep every payment documented — no spreadsheets, no cash app screenshots.
Athlete discoveryCampaign builder
Applicant reviewEscrow funding
Content approvalCampaign analytics
1
Create a brand account
Business details, category, city and what you are trying to achieve. Verified businesses get a badge athletes can see.
2
Find the right athletes
Filter by sport, class year, location, engagement rate and price range. Compare athletes side by side before you commit.
3
Build a campaign
Set the brief, deliverables, dates, usage rights and budget. The platform shows how many athletes match before you publish.
4
Fund escrow
Once an athlete accepts, you fund the deal. The money is held by the payment processor until the work is approved.
5
Approve and measure
Review the submitted content inside the portal, approve it to release payment, then track views, engagement and cost per thousand.
01 FUNDED
Brand pays first
After the athlete accepts, the brand funds the full amount. Nothing starts until the money is in.
02 HELD
Held in escrow
The payment processor holds the funds. Varsity NIL does not hold anyone's money.
03 REVIEWED
Content is approved
The brand reviews inside the agreed window and can ask for changes once.
04 PAID
Athlete is paid
Approval releases the payout, minus the 10% platform fee. Every step is on the record.
If content is rejected
The funds stay held while the request for changes is resolved. Nothing is released and nothing disappears.
If the athlete is a minor
A guardian co-signs the offer and the payout is set up through them. Nothing is agreed by a minor alone.
Behind the scenes
An admin team keeps the marketplace honest
Verification, content moderation, dispute resolution and payouts are handled by real people with a purpose-built dashboard.
Verification
School, roster, achievement and identity checks before a badge is granted.
Content review
Every first upload is reviewed, and reports are triaged in a moderation queue.
Payouts
Escrow balances, releases and platform fees are tracked in one ledger.
Disputes
If a brand and an athlete disagree, the funds stay held until it is resolved.
Texas first
See it for yourself
Register for early access and we will walk you through the athlete app, the brand portal and the escrow flow on a short call.